Collection: Skin hydration

Dry skin and dehydrated skin are two distinct conditions that are often confused, but require different skincare approaches. Dry skin is a genetically determined skin type characterized by a deficiency of lipids (fats) in the skin's protective layer—it produces too little sebum, leading to a weakened hydrolipid barrier. It manifests itself through a constant feeling of tightness, roughness, flaking, and a dull surface without a natural shine. This is a permanent condition that requires lifelong management, providing the skin with ceramides, cholesterol, and fatty acids to rebuild its protective barrier. Dry skin responds well to rich textures, butters, and oils, and requires occlusion—the sealing of moisture within a lipid layer.

Dehydrated skin, on the other hand, is a temporary condition affecting all skin types – even oily skin can be dehydrated. It's characterized by a lack of water, not lipids, which manifests itself through a feeling of tightness, fine lines (especially under the eyes), a dull complexion, and, paradoxically, often excessive sebum production (the skin tries to compensate for the lack of water). Causes include external factors: air conditioning, heating, inadequate skincare, excessive exfoliation, poor diet, and dehydration. Dehydrated skin needs humectants like hyaluronic acid, glycerin, and urea, which attract and retain water in the epidermis. The key is to understand that skin can be simultaneously oily (high sebum) and dehydrated (low water). In such cases, using only mattifying products, which only further dehydrate, is a mistake. Correct diagnosis is the foundation of effective care – dry + dehydrated skin needs both lipids and humectants, while oily + dehydrated skin requires light hydration without additional sebum loading.

Moisturizing ingredients are divided into three main categories, each working through a different mechanism. Humectants are hygroscopic substances that attract water from the environment and deeper layers of the skin to the epidermis. These include hyaluronic acid (binding up to 1,000 times its weight in water), glycerin, urea, sorbitol, lactic acid, and beta-glucan. They work best in humid climates and under an occlusive layer, which prevents the evaporation of the attracted water. Hyaluronic acid in various molecular weights provides multi-level hydration – low molecules (below 50 kDa) penetrate the dermis, medium molecules (50-1,000 kDa) act in the epidermis, and high molecules (above 1,000 kDa) form a water-retaining film on the surface. Glycerin at a concentration of 5-10% not only moisturizes but also supports barrier function and has soothing properties.

Emollients are ingredients that smooth and soften the skin by filling the spaces between epidermal cells. These include plant oils (jojoba, argan, squalane), butters (shea, cocoa), esters, and silicones. They don't add water, but they improve skin texture and elasticity. Occlusives create a physical barrier on the skin's surface that prevents transepidermal water loss (TEWL). These include petrolatum (the most effective occlusant, reducing TEWL by 98%), lanolin, dimethicone, beeswax, and shea butter. The most effective moisturizers contain a combination of all three categories: humectants attract water, emollients smooth and repair, and occlusives lock moisture in the skin. Ceramides, cholesterol, and fatty acids in a 1:1:1 ratio rebuild the natural lipid barrier, which is crucial for long-lasting hydration. Niacinamide (vitamin B3) deserves separate attention – it not only moisturizes, but stimulates the production of natural ceramides and proteins in the skin, strengthening its ability to retain moisture on its own.

The myth about drinking 2 liters of water a day being a panacea for dry skin is greatly exaggerated in the cosmetic context, although it contains a grain of truth. The water we drink first enters the bloodstream and is distributed according to the body's priorities – the skin, as an organ not crucial for survival, is at the end of the queue. Research shows that in properly hydrated people (most of us), increasing water intake beyond physiological needs has minimal impact on skin hydration. Only with significant dehydration (dark urine, dry mucous membranes, thirst) does the skin actually lose moisture and elasticity. Proper hydration is, of course, important for the overall health and functioning of the skin, but it alone is no substitute for effective external care – you can't "drink" yourself to moisturized, radiant skin.

True hydration from within relies on a diet rich in omega-3 and omega-6 fatty acids, which build into intercellular lipids and strengthen the skin's barrier – found in oily fish, nuts, flax seeds, and avocados. Vitamins A, C, and E have antioxidant properties and support collagen and elastin synthesis, improving the skin's ability to retain water. Deficiencies in zinc, selenium, and fatty acids lead to a weakened protective barrier and increased transepidermal water loss. Drinkable (hydrolyzed) collagen has growing scientific evidence for improved skin hydration and elasticity after 8-12 weeks of supplementation. Equally important is avoiding internal dehydrating factors: excess alcohol (it has a diuretic effect and inhibits vasopressin production), coffee without fluid replacement, a high-sodium diet, and processed foods. Optimal skin hydration is a combination of proper external care (humectants + occlusants), proper body hydration, a healthy diet rich in good fats and the elimination of dehydrating factors – none of these elements alone is sufficient.

The first and most common mistake is using overly aggressive cleansers, which strip the skin's natural lipid barrier. Hot water, soaps containing SLS/SLES, products containing high levels of alcohol, and excessive exfoliation damage the skin's protective barrier, leading to a paradoxical effect: the more we cleanse, the more dehydrated and reactive the skin becomes. The second mistake is applying moisturizers to completely dry skin—humectants need moisture to be effective. The ideal technique is to apply to slightly damp skin (right after cleansing and toning), which allows the product to "lock" water into the epidermis. The third mistake is skipping the occlusive layer, especially for dry and dehydrated skin—simply using lightweight gels or water-based serums isn't enough if water evaporates immediately from the surface. In winter and in dry climates, a layer of cream with occlusive agents (ceramides, oils, butters) is absolutely essential.

The fourth mistake is over-reliance on a single "moisturizing" product instead of building layers. Effective hydration is achieved in a sequence: toner (first layer of water and humectants), serum (concentrated humectants and active ingredients), cream (emollients and occlusants), and possibly an oil or balm at the end (additional occlusion). A single cream, even the best, rarely provides everything dehydrated skin needs. The fifth mistake is ignoring environmental factors – air conditioning, heating, and low humidity can counteract the effects of even the best skincare. Solutions: a humidifier (optimal humidity 40-60%), moisturizing mists throughout the day (but always under a layer of cream, otherwise they accelerate evaporation), avoiding overly hot baths and harsh detergents. The sixth mistake is confusing the feeling of an oily layer with proper hydration – skin can be covered with sebum but also dehydrated in the deeper layers. The key is observation: well-hydrated skin is supple, soft, without feeling tight, and has a natural, healthy glow (not a greasy film). If, an hour after applying the cream, your skin feels dry and tight again, it's a sign that the hydration is superficial and not lasting – you need deeper-acting humectants and a stronger occlusive effect.

Skin hydration requires a flexible approach and adaptation to changing external conditions, as temperature, humidity, and exposure to atmospheric factors dramatically affect the condition of the epidermis. In winter, when temperatures drop and humidity is low (especially in heated rooms, dropping to 10-20%), skin loses water much more rapidly due to increased TEWL. During this period, even normally oily skin can feel tight and dry. The solution is an enhanced routine with richer textures: thick, creamy cleansers instead of gels, moisturizing toners applied in layers, serums with low molecular weight hyaluronic acid (which penetrates deeper), and richer creams with ceramides, cholesterol, and plant butters. At night, it's worth adding a layer of oil or balm that creates a strong occlusive effect. Don't forget SPF – winter sun, especially reflected off snow, can be just as damaging.

Summer challenges are different – ​​high temperatures and humidity can make skin appear more moisturized, but UV radiation, chlorine, sea salt, and air conditioning still dehydrate it. The summer strategy is lighter formulas: gels and emulsions instead of heavy creams, toners with a cooling effect (you can store them in the fridge), lightweight water-based serums with hyaluronic acid, and refreshing mists. A minimum SPF of 30 is crucial, preferably in a light emulsion, applied every 2-3 hours when exposed to the sun. In humid, tropical climates, humectants work optimally because they have moisture to draw from the air, but you need mattifying and sebum-controlling ingredients like niacinamide. In dry, desert climates, humectants can paradoxically draw water from the skin into the dry air – then a strong occlusive layer and constant fluid replenishment from within are crucial. When traveling between climates, observe your skin for 7-10 days and gradually adjust your product use. A universal rule: if your skin feels tight and dull, add moisture; if it feels oily and heavy, use lighter formulas. Listening to your skin and being flexible with your product selection is key to maintaining optimal hydration year-round.